Position your fingers on the neck. The dots on the chords represent where you should hold down your fingers on the neck. For instance, an A major is played by holding down the string on the second fret on the 2nd, 3rd, and 4th string. An E minor is played by holding down the second fret on the 5th and 4th string. Hold the strings down until they are pressed against the neck of your guitar.
Manage the finger pain. There'll be a point at which things will seem bleak: you can't quite get to each chord as fast as you want, your fingers are killing you, and it seems easier to put the thing back in its case. The reason most guitar players stop playing a few weeks in is that it hurts. After a couple of months and years of playing, callouses will build up on the fingers of your fretting hand that will greatly reduce the pain of pushing down the strings for long periods of time. Everyone who learns to play the guitar has to deal with sore fingers at the beginning. Learn to love the pain and associate it with everything that you love about music and the guitar.
Now many people are going to ask about other brands, like why don’t I suggest Gibson guitars? It really is a personal taste thing, and it’ll ultimately depend on yours. Perhaps by the style of music you play or the artists you admire. For me, Fender guitars represent the best in quality and feel. Many Gibson style guitars have fatter necks, bigger frets, are heavy, and feel and sound “muddy” to me, whereas the feel of a Stratocaster– light, slender, classic– feels, plays, and looks fast. :)
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